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Managing Indian Brands Marketing Concepts and Strategies by
Edition: Second
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi : Vikas Publications , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KUM.
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Brands and Branding by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London : Economist Newspaper Ltd , 2004
Availability: Not available: Alliance School of Business: Lost (1).
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Creating Passion Brands Getting to the heart of branding by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 HEL.
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Making of a Name Inside story of the brands we buy by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New York : Oxford University Press , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 RIV.
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Living Brands Collaboration,innovation and customer fascination by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2007
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.827 NAD, ... Not available: Alliance School of Business: Lost (1).
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Brands and Branding by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London : Economist Newspaper Ltd , 2004RP2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 CLI.
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What''s In a Name? : Advertising and the concept of brands by
Edition: 2
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8343 JON.
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Building Strong Brands by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London : Pocket book , 1996
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 AAK.
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