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	1.	No cover image available HR related aspects of CRM-reward/recognition systems by DUGGAL, SANJEEV DUTTA, RAJAN Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : AIMA , 2004 Availability: Items available for loan: Alliance School of Business (1)Call number: 658 DUG. Place hold Request article Add to cart (remove)
	2.	No cover image available Preemptive CRM: Retaining customers when competition emulates by ELLIS, LEN SETHI, RAJAT Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : AIMA , 2005 Availability: Items available for loan: Alliance School of Business (1)Call number: 658 ELL. Place hold Request article Add to cart (remove)
	3.	CRM at the Speed of Light essentials customer strategies for the 21st century by GREENBERG, PAUL Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw Hill , 2004 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 GRE. Place hold Request article Add to cart (remove)
	4.	No cover image available The Effects of CRM on customer loyalty in the insurance sector-A Comparative analysis of ICICI prude by TIWARY,LOVELY Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2009 Availability: No items available. Request article Add to cart (remove)
	5.	Cloud Computing Using Salesforce by Raj, Ashwini Kumar Saifi, Saifullah Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Bpb Publications , 2021 Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 006.78 RAJ. Lists: New Arrivals for the Month of March 2023 - Computer Science and Data Science. Place hold Request article Add to cart (remove)
	6.	Secret of Customer Relationship Management its All About How You Make Feel by Barnes, James G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill , 2001 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.812 BAR. Place hold Request article Add to cart (remove)
	7.	CRM Emerging Concepts tools and Application by Sheth Jagadish N Parvatiyar Atul Shainesh G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 2001 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.812 SHE. Place hold Request article Add to cart (remove)
	8.	No cover image available Antecedents of Customer Agility from the perspective of Customer Knowledge Management Capability: The Context Of Brick-and-Mortar Retail Sector by Kalakada, Uma Lakshi Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bengaluru : Alliance University , 2021 Dissertation note: Thesis Ph.D. Alliance School of Business, Alliance University, 2021 Guide: Sukanya Kundu Online resources: Click here to access online Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.5 KAL. Request article Add to cart (remove)