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Foundations of Advertising Theroy & Practice by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai : Himalayan Publishing House , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 CHU.
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2.
Marketing Theory Developing of Marketing theroy and its philosophical Underpinnings by Series: ; I
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8001 MAR.
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