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1.
The Seven Triggers to yes The science behind Influencing people Decisions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.45 GRA.
2.
When Ads Work New Pfoof that Advertising Triggers Sales by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall of India PVT. LTD. , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 JON.
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