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1.
Mass customization - The new Frontier in Business competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business school Press , 1999
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.575 PIN.
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2.
Markets of One creating customer-unique value through mass customization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Harvard Business School , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 670.427 GIL.
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