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1.
When Ads Work New Pfoof that Advertising Triggers Sales by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall of India PVT. LTD. , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 JON.
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2.
ADS to Icons How advertising succeeds in a multimedia age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.113 SPR.
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Potrayal of women in print ads mirroring changing gender expressions in Indian society by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School ,
Availability: No items available.
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