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1.
Service Marketing: The Indian Experience by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : South Asia Publications , 1999
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 SHA. Not available: Alliance Ascent College: Lost (1). Alliance School of Business: Damaged (1).
2.
Service Marketing Text and Cases by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 2004
Availability: Items available for loan: Alliance Ascent College (2)Call number: 658.8SM NAR, ...
3.
Essence of Service Marketing by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India Private Limited , 1998
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8SM PAY.
4.
Service Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York. : Addison-Wesley , 1996
Availability: Items available for loan: Alliance Ascent College (2)Call number: 658.805 RUS, ...
5.
Services Marketing: Concepts, planning and Implementation by
Material type: Text Text
Publication details: New Delhi : Excel Books , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 BHA.
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