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1.
Marketing Management Knowledge and Skills by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill/Irwin , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 PET.
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2.
Consumer Behaviour and Marketing Strategy by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi : Tata McGraw-Hill , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 PET. Department of Commerce Library (1)Call number: 658.8342 PET.
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3.
Preface to Marketing Management by
Edition: 10
Material type: Text Text
Publication details: Boston : MC Graw Hill Erwin , 2006
Availability: Items available for reference: Alliance Ascent College: Not for loan (1)Call number: 658.8 PET.
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