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1.
Brand Namakaran For Desi khari and English marie segment by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai : BPI , 2002
Availability: Not available: Alliance School of Business: Lost (1).
2.
Successful Branding by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : University Press, Hyderabad , 2001
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 CHO.
3.
Global Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : Institute of Chartered Financial Analyst , 2002
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.827 GAN, ...
4.
Brand Management Perspectives And Practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : The Institute of Chartered Financial Analyst , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 DAS. Not available: Alliance School of Business: Lost (1).
5.
Harvard Business Review on Brand management by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Harvard Business school Press , 1999
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 HAR.
6.
Branded Customer Service new competitive edge by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 BAR.
7.
Strategic Brand Management by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education Asia , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KEL.
8.
Brands and Branding by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Economist Newspaper Ltd , 2004
Availability: Not available: Alliance School of Business: Lost (1).
9.
Global Brand Strategy unlocking brand potential across countries,cultures and markets by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 GEL.
10.
Wally Olins on Brand With 55 Illustrations by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Thames and Hudson Ltd , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 OLI.
11.
Primal Branding: create zealots for your brand, your company, and your future by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc Graw-Hill , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 HAN.
12.
Corporate Reputation, The Brand and Bottom Line Powerful Proven Communication Strategies for Maximizing Value by
Edition: Third
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page India , 2006
Availability: Items available for loan: Alliance School of Business (2)Call number: 659.2 HAY, ...
13.
Brand Failures by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page India , 2006
Availability: Not available: Alliance School of Business: Lost (1).
14.
New Strategic Brand Managment Creating and Sustaining Brand Equity Long Term by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KAP.
15.
Experience the Message How Experiential Marketing Is Changing the Brand World by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Carroll & Graf Publishers , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8343 LEN.
16.
27 Brand Practices Twenty seven action packed strategies for building winning brands by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Macmillan India Ltd., NewDelhi , 2004
Availability: Not available: Alliance School of Business: Lost (1).
17.
Strategic Brand Management : Building, Measuring and Managing Brand Equity by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KEL. Department of Commerce Library (1)Call number: 658.827 KEL.
18.
Brands and Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Economist Newspaper Ltd , 2004
Availability: Not available: Alliance School of Business: Lost (1).
19.
Brand Sense How to build powerful brands through touch, taste,smell, sight and sound by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 LIN.
20.
New Strategic Brand Management Creating and sustaining brand equity long term by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KAP.
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