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	1.	Consumer Behavior Buying, Having and Being by SOLOMON, MICHAEL R Edition: 6 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson Prentice Hall , 2004 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 SOL. Place hold Request article Add to cart (remove)
	2.	Buyout - The insider''s guide to buying your own company by RICKERTSEN, RICK GUNTHER, ROBERT Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : AMACOM , 2001 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.16 RIC. Place hold Request article Add to cart (remove)
	3.	Profitable Buying Strategies How to cut Procurement costs and buy your way to higher profits by BUCHANAN, MIKE Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Kogan Page , 2008 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.72 BUC. Place hold Request article Add to cart (remove)
	4.	Retail Buying by DIAMOND, JAY PINTEL, GERALD Edition: 8 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson , 2008 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.87 DIA. Place hold Request article Add to cart (remove)
	5.	No cover image available Understanding customer''s behavior in buying a dot matrix printer and to generate awareness of a new by KHOSLA, GAGAN DEEP Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2006 Availability: No items available. Request article Add to cart (remove)
	6.	No cover image available Analyzing the consumption pattern and buying behavior of different sections of consumers in gurgaon by MALHOTRA, GEETIKA Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon : Alliance Business School , 2006 Availability: No items available. Request article Add to cart (remove)
	7.	No cover image available Store Atmospherics, Retail Buying and effect of advertisements on the brand flying machine -an empir by POOJA, M Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2006 Availability: No items available. Request article Add to cart (remove)
	8.	No cover image available ITSM is a critical challenge in terms of factors affecting the purchase decisions of the customers i by PUJA, kUMARI Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2006 Availability: No items available. Request article Add to cart (remove)
	9.	No cover image available To understand the Internet buying pattern of corporate customers by SENGAR, SANDHYA Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai : Alliance Business School , 2006 Availability: No items available. Request article Add to cart (remove)
	10.	No cover image available Consumer Perception of Maruthi SX4 and buying bhaviour of entry level cars in the market by CHANDRA, SHARAT B Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2006 Availability: No items available. Request article Add to cart (remove)
	11.	No cover image available Understanding the internet buying pattern of corporate customers by DEVANGAVI, SHIRIN Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2006 Availability: No items available. Request article Add to cart (remove)
	12.	No cover image available Understanding of Internet buying patterns of corporate customers by RAJAGOPAL, SOUMYA Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2006 Availability: No items available. Request article Add to cart (remove)
	13.	No cover image available Understanding various In-Store parameters influencing impulse purchase behavior in Non alcoholic bev by KHOSLA, GAGAN DEEP Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	14.	No cover image available Analyzing the response, recall & effectiveness of pop-ups & banner advertisements in On-line Promoti by MALHOTRA, GEETIKA Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	15.	No cover image available Parent Child Interaction in buying of Chocolates: Empirical investigation by SENGUPTA, JOYDEEP Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	16.	No cover image available Impact of Line extension in shampoos on Consumer buying behavior by NEMANI, AYUSH Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	17.	No cover image available Consumer perception of factors influencing the private label purchase in ready to wear segment by SENGAR, SANDHYA Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	18.	No cover image available Mapping ''CONNECTS'' between televison positioning & deciphered consumer perceptions by CHANDRA, SHARAT B Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	19.	No cover image available Impact of line extension on consumer buying behavior in toothpaste category by SETH, SUHAIL Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	20.	No cover image available Measuring the impact of emotional appeal & rational appeal of advertising on consumer buying decisio by SUNIL, D Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)

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