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	1.	Category Killers retail rervolution and its impact on comsumer culture by SPECTOR ROBERT Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Harvard Business school Press , 2005 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.87 SPE. Place hold Request article Add to cart (remove)
	2.	No cover image available Developing a Merchandising plan for Accessories category for new project at Pune Central-2 for Panta by VIJAYVERGIYA, NAVEEN Material type: Text; Format: print ; Literary form: Not fiction Publication details: Pune : Alliance Business School , 2006 Availability: No items available. Request article Add to cart (remove)
	3.	No cover image available Impact of line extension on consumer buying behavior in toothpaste category by SETH, SUHAIL Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	4.	No cover image available Report on Effectiveness of various communications at Retail level of Liquor(Spirits) category in Ban by REDEKAR, RAMESH S Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2009 Availability: No items available. Request article Add to cart (remove)
	5.	No cover image available A Study on consumer behaviour and response to promotions in the FMCG Category by PULIMOOTTIL,JACOB ABRAHAM Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2009 Availability: No items available. Request article Add to cart (remove)
	6.	No cover image available Comparative analysis of risk-return profiles and preferences of ULIPs as an investment product vis-�� Ramkesh Gupta by GUPTA, NEHA Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2008-10 Availability: No items available. Request article Add to cart (remove)
	7.	No cover image available Perceptions & Preferences in fairness creams category for a new fairness cream to be launched by ema by BORIAH, SINDU Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2008-10 Availability: No items available. Request article Add to cart (remove)
	8.	No cover image available To study the shopping psychology and compulsive shopping tendency of the urban women consumers, in l Dr. Sathyapriya by BANERJEE, RITUPARNA Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2008-10 Availability: No items available. Request article Add to cart (remove)