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1.
Beyond maximarketing New power of caring and daring by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc-Graw Hill , 1994
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 RAP.
2.
MaxiMarketing The new direction in advertising,promotion,and marketing strategy by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc Graw-Hill , 1988
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 RAP.
3.
Advertising and Promotion: An integrated marketing communications perspective by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: No items available.
4.
Integrated Advertising, Promotion, and Marketing Comunications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 CLO.
5.
Advertising and Integrated Brand Promotion by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2007
Availability: Items available for loan: Alliance School of Business (2)Call number: 659.1 OGU, ...
6.
Advertising and Promotion: An IMC approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : cengage , 2007
Availability: Items available for loan: Alliance School of Business (4)Call number: 659.1 SHI, ... Department of Commerce Library (1)Call number: 659.1 SHI.
7.
Integrated Advertising, Promotion, and Marketing Communications by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 CLO.
8.
Advertising and Promotion An Integrated marketing Communications Perspective by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2009
Availability: Items available for loan: Alliance School of Business (3)Call number: 659.1 BEL, ...
9.
Integrated Advertising, Promotion, and Marketing Communications by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall Of India, , 2008
Availability: Items available for loan: Alliance School of Business (2)Call number: 659.1 CLO, ...
10.
Advertising and Promotion An Integrated Marketing Communications Perspective by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill , 2007
Availability: Items available for loan: Alliance School of Business (15)Call number: 659.1 BEL, ...
11.
Sales Promotion How to create, Implement and Integrate campaigns that really work by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.82 MUL.
12.
Sales Promotion How to create, implement & integrate campaigns that really work by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.82 MUL.
13.
Marketing and Promotion by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books , 2011
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 RIL.
14.
Advertising and Sales Promotion by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Excel Books , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 KAZ.
15.
Advertising and Promotion An integrated marketing communications perspective by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2008
Availability: No items available.
16.
Advertising and Promotion An integrated marketing communications perspective by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2008
Availability: No items available.
17.
Advertising and Promotion An integrated marketing communications perspective by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 BEL.
18.
Advertising and Promotion An integrated marketing communications perspective by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 BEL.
19.
Advertising and Promotion : An Integrated Marketing Communications Perspective by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 BEL.
20.
Advertising and Integrated Brand Promotion by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 OGU. Department of Commerce Library (1)Call number: 659.1 OGU.
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