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	1.	What''s In a Name? : Advertising and the concept of brands by JONES, JOHN PHILIP SLATER, JAN S Edition: 2 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Prentice Hall of India , 2003 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8343 JON. Place hold Request article Add to cart (remove)
	2.	Next What''s in Dissolve the box and Reposition by SHARMA, SANTOSH Material type: Text; Format: print ; Literary form: Not fiction Publication details: Jamshedpur : Conscious Advisory , 2008 Availability: Items available for loan: Alliance School of Business (1)Call number: 650.1 SHA. Place hold Request article Add to cart (remove)
	3.	When the Penny Drops : Learning what''s not taught by GOPALAKRISHNAN, R Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Penguin Group , 2010 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.3124 GOP. Place hold Request article Add to cart (remove)
	4.	Living with Honour: What''s easy to see is easy to miss by KHERA, SHIV Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai : Macmillan Pub , 2003 Availability: Items available for loan: Alliance School of Business (1)Call number: 158.1 KHE. Place hold Request article Add to cart (remove)
	5.	What''s Holding You Back? 10 bold steps that define Gutsy Leaders by HERBOLD, ROBERT J Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: San Francisco : Jossey Bass, , 2011 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4092 HER. Place hold Request article Add to cart (remove)