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1.
Effectiveness of Women featured advertisements for Brand recall by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore : Alliance Business School , 2005
Availability: No items available.
2.
Measuring the Effect of Alcohal Advertisements on the consumption patterns amongst youth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore : Alliance Business School , 2005
Availability: No items available.
3.
Store Atmospherics, Retail Buying and effect of advertisements on the brand flying machine -an empir by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore : Alliance Business School , 2006
Availability: No items available.
4.
Analyzing the response, recall & effectiveness of pop-ups & banner advertisements in On-line Promoti by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School ,
Availability: No items available.
5.
Measuring the impact of advertisements on consumer attitude & behavior - study through snacks & heal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School ,
Availability: No items available.
6.
Impact of using children in advertisements on brand ( a consumer''s perspective) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , JAN2008
Availability: No items available.
7.
Factors that drive consumers from avoidance to acceptance of advertisements on social networking sit Prof Shamik Shome by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
8.
To measure the effectiveness of emotinal appeal in advertisements in Telecom Industry Dr. Sathyapriya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
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