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	1.	No cover image available Creating Poweful Brands In Consumers, service, and Industrial Markets by CHERNATONY,DE LESLIE MCDONALD,MALCOM Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Elsevier , 2006 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 CHE. Place hold Request article Add to cart (remove)
	2.	No cover image available 24 Brand Mantras Finding a place in the Minds and Hearts of Consumers by KAPOOR, JAGADEEP Edition: 2 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Response , 2009 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KAP. Place hold Request article Add to cart (remove)
	3.	Brand New How entrepreneurs earned consumers trust from wedgwood to dell by KOEHN, NANCY F Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Harvard Business school Press , 2001 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.421 KOE. Place hold Request article Add to cart (remove)
	4.	Why She Buys The New Strategy for Reaching the worlds most powerful consumers by BRENNAN. BRIDGET Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Crown Business , 2009 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 BRE. Place hold Request article Add to cart (remove)
	5.	Brand Mantras Finding a Place in the Minds and Hearts of Consumers by KAPOOR, JAGDEEP Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Response Books , 2009 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KAP. Place hold Request article Add to cart (remove)
	6.	No cover image available Investment pattern of consumers and Awareness level of Mutual fund by JAISWAL, KUNAL Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2005 Availability: No items available. Request article Add to cart (remove)
	7.	No cover image available Scanning the market potential of Dabur packed juices and scope of attracting the soft drink consumer by BANSAL, ROHIT Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2005 Availability: No items available. Request article Add to cart (remove)
	8.	No cover image available Perception of consumers towards packaging by MENASIHANAHAL, JAYANT KALAVEERAPPA Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2005 Availability: No items available. Request article Add to cart (remove)
	9.	No cover image available Extent of planned Vs unplanned purchases among urban consumers by NAIR, RAHUL Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2005 Availability: No items available. Request article Add to cart (remove)
	10.	No cover image available Effectiveness of Information processing on purchasing behavior of consumers- An empirical investigat by SAURABH Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2005 Availability: No items available. Request article Add to cart (remove)
	11.	No cover image available Evaluation of alternative in choosing different brands of Cosmetics by Indian Consumers by ROY, SMRITI Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2005 Availability: No items available. Request article Add to cart (remove)
	12.	No cover image available Analyzing the consumption pattern and buying behavior of different sections of consumers in gurgaon by MALHOTRA, GEETIKA Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon : Alliance Business School , 2006 Availability: No items available. Request article Add to cart (remove)
	13.	No cover image available Market study to Identify preference of Retailers and consumers for Minute Maid Pulpy Orange in North by DAS, PUJA Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2006 Availability: No items available. Request article Add to cart (remove)
	14.	No cover image available Consumers Upgrading to Conspicuous Goods -Cosmetics by GUPTA, DEEPT Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	15.	No cover image available Study on preference of private labels over organized brands in food & grocery segments by consumers by KUMAR, DILIP P Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	16.	No cover image available Analyzing the response, recall & effectiveness of pop-ups & banner advertisements in On-line Promoti by MALHOTRA, GEETIKA Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	17.	No cover image available Consumers Upgrading to conspicuous Goods by TEKWANI, LOVISH Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	18.	No cover image available Effect of Internet Advertising on Consumers perception & attitude by TRIPATHI, RAHUL DEV Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	19.	No cover image available Consumers upgrading to conspicuous goods by PAHARIYA, VARUN Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	20.	No cover image available Communication Gap between Tata Tiscon and It''s consumers,Vis A Vis It''s competitiors strategies by SATHYAPRIYA Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2007 Availability: No items available. Request article Add to cart (remove)

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