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1.
Strategic Brand Management : Building, Measuring and Managing Brand Equity by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KEL. Department of Commerce Library (1)Call number: 658.827 KEL.
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2.
Strategic Brand Management building, measuring and managing brand equity by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Prentice Hall , 2003
Availability: Items available for loan: Alliance School of Business (7)Call number: 658.827 KEL, ...
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