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1.
Rising Tide lessons from 165 years of brand building at procter and gamble by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Harvard Business School , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 338.767 DYE.
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2.
Playing to win : how strategy really works A.G. Lafley and Roger L. Martin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Harvard , 2013
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4012 LAF.
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