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	1.	Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business by May, Paul Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Cambridge University Press , 2001 Availability: Items available for loan: Alliance School of Business (1)Call number: 384.5 MAY. Place hold Request article Add to cart (remove)
	2.	Mobile Business The Emerging Trends by GUPTA VIVEK Series: ; I Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hyderabad : The Institute of Chartered Financial Analyst , 2002 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 GUP. Place hold Request article Add to cart (remove)
	3.	Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business by May, Paul Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Cambridge University Press , 2001 Availability: Items available for loan: Alliance School of Business (1)Call number: 384.5 MAY. Place hold Request article Add to cart (remove)
	4.	No cover image available Mobile Marketing Achieving Competitive Advantage through Wireless by MICHAEL, ALEX SALTER, BEN Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Elsevier , 2007 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.87 MIC. Place hold Request article Add to cart (remove)
	5.	Mobile Marketing Achieving Competitive Advantage through Wireless Technology by MICHAEL, ALEX SALTER, BEN Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Oxford : Butterworth-Heinemann , 2007 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.87 MIC. Place hold Request article Add to cart (remove)
	6.	Hello, Android: introducing Google's mobile development platform by Burnette, Ed Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mumbai : Shroff Publishers & Distributors Pvt.Ltd., , 2010 Availability: Items available for loan: Alliance School of Business (1)Call number: 005.268 BUR. Place hold Request article Add to cart (remove)
	7.	Mobile Revolution The making of mobile services worldwide by STEINBOCK, DAN Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Kogan Page , 2006 Availability: Items available for loan: Alliance School of Business (1)Call number: 384.33 STE. Place hold Request article Add to cart (remove)
	8.	No cover image available Understanding of the existing sales process for LGs GSM Mobile handsets in the local Udaipur market by DHARKAR, AKASH Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2005 Availability: No items available. Request article Add to cart (remove)
	9.	No cover image available Evaluating Customer Loyalty in Mobile service providers by BAHEL, RASHI Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2005 Availability: No items available. Request article Add to cart (remove)
	10.	No cover image available Understanding customer perception & expectation of the value creation & delivery process a study of by AJAY, Y J Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	11.	No cover image available Market strategies of mobile phone service providers is it a price or service war by GROVER, VARUN Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2006 Availability: No items available. Request article Add to cart (remove)
	12.	No cover image available M-Banking in India (Mobile Phones) : Empirical Investigation to measure the gap between perception & by VIVEK, H N Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , Availability: No items available. Request article Add to cart (remove)
	13.	No cover image available Report on The visibility factor of Vodafone and the consumer''s perception of the various mobile ser by SINGH, LAKSH PREET Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2009 Availability: No items available. Request article Add to cart (remove)
	14.	No cover image available Customer attitude towards mobile phone brands and its effect on purchase Intention by CHADDHA,RAJAT Material type: Text; Format: print ; Literary form: Not fiction Publication details: Nil : Alliance Business School , 2009 Availability: No items available. Request article Add to cart (remove)
	15.	No cover image available Consumer attitude towards advertising via mobile phones by SHARMA,RICHA Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2009 Availability: No items available. Request article Add to cart (remove)
	16.	No cover image available A Study on the influence of perceived entertainment,informativeness,irritation and credibility on co by SATHISH,APARNA Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2009 Availability: No items available. Request article Add to cart (remove)
	17.	No cover image available Consumer Perception towards High-End Mobile Phones by GARG,ASHISH Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2009 Availability: No items available. Request article Add to cart (remove)
	18.	No cover image available Mobile advertising opportunities and effectiveness by KUMAR,DHIRAJ.N.S Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2009 Availability: No items available. Request article Add to cart (remove)
	19.	No cover image available Brand awareness of Air tel mobile connection by BANIK, DEBABRATA Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , JAN2008 Availability: No items available. Request article Add to cart (remove)
	20.	No cover image available Managed services for mobile operations by KAUSHIK, SIDDHARTH Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2008-10 Availability: No items available. Request article Add to cart (remove)

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