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	1.	No cover image available Effectiveness of Women featured advertisements for Brand recall by NAYAR, RISHUBH Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2005 Availability: No items available. Request article Add to cart (remove)
	2.	No cover image available Evaluating the Effectiveness of Product Placements within Bollywood Movies on the basis of Recall, R by DIVYA,V.K Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2009 Availability: No items available. Request article Add to cart (remove)
	3.	No cover image available Effectiveness of celebrity endorsement in brand recall with special reference to FMCG sector by SARKAR, RAHUL Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , JAN2008 Availability: No items available. Request article Add to cart (remove)
	4.	No cover image available Effectiveness of celebrity endorsement on brand recall & purchase decision Prof V. Sekhar by BHALLA, SHARAN P Material type: Text; Format: print ; Literary form: Not fiction Publication details: : Alliance Business School , 2008-10 Availability: No items available. Request article Add to cart (remove)

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