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1.
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What''s In a Name? : Advertising and the concept of brands by
Edition: 2
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8343 JON.
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2.
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Next What''s in Dissolve the box and Reposition by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Jamshedpur : Conscious Advisory , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 650.1 SHA.
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3.
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When the Penny Drops : Learning what''s not taught by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi : Penguin Group , 2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.3124 GOP.
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4.
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Living with Honour: What''s easy to see is easy to miss by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Chennai : Macmillan Pub , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 158.1 KHE.
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5.
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