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1.
MaxiMarketing The new direction in advertising,promotion,and marketing strategy by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc Graw-Hill , 1988
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 RAP.
2.
Promotion And Integrated Marketing Communications by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson Learning , 2002
Availability: Items available for loan: Alliance School of Business (2)Call number: 659.1 SEM, ...
3.
Advertising Planning Implementation & Control by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Jaipur : Mangaldeep Publishers. , 2001
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 SHA.
4.
Advertising management by
Edition: Fifth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall Of India, , 2001
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 BAT.
5.
Advertising management by
Edition: Fifth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Pearson Education Asia , 1996
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 BAT.
6.
Advertising and Promotion: An integrated marketing communications perspective by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: No items available.
7.
Advertising by
Edition: Fourth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson Education Asia , 2000
Availability: Items available for loan: Alliance School of Business (3)Call number: 659.1 JEF, ...
8.
Future of Advertising new media,new clients,new consumers in the post television age by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 CAP.
9.
Advertising by
Edition: Fourth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education Asia , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 JEF.
10.
How To Plan Advertising by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson , 1997
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 COO.
11.
Advertised Mind Ground breaking insights into how our brains respond to advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1019 PLE.
12.
Integrated Advertising, Promotion, and Marketing Comunications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 CLO.
13.
Making of Advertising Gleanings from Subhas Ghosal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Macmillan Busines Books , 2002
Availability: Not available: Alliance School of Business: Lost (1).
14.
Advertising and Integrated Brand Promotion by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2007
Availability: Items available for loan: Alliance School of Business (2)Call number: 659.1 OGU, ...
15.
Advertising Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Oxford University Press , 2006
Availability: Items available for loan: Alliance School of Business (3)Call number: 659.1 JET, ...
16.
Advertising and Promotion An integrated marketing communications perspective by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: No items available.
17.
Principles of Advertising and IMC by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill , 2007
Availability: Items available for loan: Alliance School of Business (4)Call number: 659.1 DUN, ...
18.
Advertising and Promotion: An IMC approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : cengage , 2007
Availability: Items available for loan: Alliance School of Business (4)Call number: 659.1 SHI, ... Department of Commerce Library (1)Call number: 659.1 SHI.
19.
Advertising Management by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson Education Asia , 2007
Availability: Items available for loan: Alliance Ascent College (3)Call number: 659.1 BAT, ... Alliance School of Business (1)Call number: 659.1 BAT. Items available for reference: Alliance Ascent College: Not for loan (1)Call number: 659.1 BAT.
20.
Advertising: Principles and Practice by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson , 2006
Availability: Items available for loan: Alliance School of Business (2)Call number: 659.1 WEL, ... Department of Commerce Library (1)Call number: 659.1 WEL.
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