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	1.	Advertising and Promotion: An integrated marketing communications perspective by Belch, George E Belch, Michael A Edition: 6 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw Hill , 2004 Availability: No items available. Request article Add to cart (remove)
	2.	Advertising campaign strategy : a guide to marketing communication plans Donald Parente. by Parente, Donald Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : : Thomson/South-Western, , c2004 Online resources: Table of contents Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 659.113 PAR, ... Request article Add to cart (remove)
	3.	Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2004 Other title: Integrated advertising, promotion, and marketing communications Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 CLO. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 CLO. Place hold Request article Add to cart (remove)
	4.	Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald E. Baack. by Clow, Kenneth E Baack, Donald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c2002 Other title: Integrated advertising, promotion & marketing communications Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 CLO. Place hold Request article Add to cart (remove)
	5.	Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Series: The Dryden Press series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : : Dryden Press, , c2000 Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications Advertising promotion Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 SHI. Request article Add to cart (remove)
	6.	Integrated marketing communications Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. by Schultz, Don E Tannenbaum, Stanley I Lauterborn, Robert F Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : : NTC Business Books, , c1993 Online resources: Contributor biographical information Table of contents Publisher description Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 SCH. Request article Add to cart (remove)
	7.	Advertising and Promotion: An integrated marketing communications perspective by Belch, George E Belch, Michael A Edition: 6 Material type: Text Publication details: New Delhi : Tata McGraw Hill , 2004 Availability: Items available for loan: Alliance Ascent College (2)Call number: 659.1 BEL, ... Alliance School of Business (8)Call number: 659.1 BEL, ... Department of Commerce Library (1)Call number: 659.1 BEL. Items available for reference: Alliance School of Business: Not for loan (4)Call number: 659.1 BEL, ... Place hold Request article Add to cart (remove)
	8.	Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch, George E Belch, Michael A Purani, Keyoor Edition: 12 Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2021 Availability: Items available for loan: Alliance School of Business (29)Call number: 659.1 BEL, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 BEL. Lists: New Arrivals for the Month of November - 2023. Place hold Request article Add to cart (remove)
	9.	History of Indian Advertising: In Ten-and -a -half Chapters by Singh, Ritu Publication details: Gurugram, India : Hachette Book Publishing India Pvt. Ltd, , 2021 Availability: Not available: Alliance School of Liberal Arts: Checked out (1). Place hold Request article Add to cart (remove)