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1.
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by
Edition: 3rd ed.
Publication details: Thousand Oaks, California : Sage Publications Inc. , 2011
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 BEA.
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2.
Marketing Scales Handbook:Multi-item measures for consumer insight research by
Edition: 2nd
Publication details: Texas : GCBII Productions, LLC , 2016
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83028 BRU.
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