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1.
Word Of Mouse The Marketing Power of Collaborative Filtering by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : The Free Press , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 RIE.
2.
Marketing and Consumer Behaviour Basic Concepts by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : MARC GROUP , 1996
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 VYA.
3.
Consumer Behaviour in Marketing Strategy by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersy : Prentice Hall Inc. , 1989
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8342 HOW.
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