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	1.	Customer Relationship management by ANDERSON,KRISTIN KERR,CAROL Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw Hill , 2002 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 AND. Place hold Request article Add to cart (remove)
	2.	No cover image available Secrets of Customer Relationship Management Its all about how to make them feel by BARNES, JAMES G Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Mc-Graw Hill , 2001 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 BAR. Place hold Request article Add to cart (remove)
	3.	Harvard Business Review on Customer Relationship Management by HARVARD BUSINESS REVIEW Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Harvard Business school Press , 2001 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 HBR. Place hold Request article Add to cart (remove)
	4.	No cover image available CRM - The New Face of Marketing by GARIKAPARTHI, MADHAVI Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hyderabad : The Institute of Chartered Financial Analyst , 2002 Availability: Items available for loan: Alliance School of Business (2)Call number: 658.812 GAR, ... Place hold Request article Add to cart (remove)
	5.	CRM at the Speed of Light Essentials customer strategies for the 21st century by Greenberg, Paul Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw Hill , 2004 Availability: Items available for loan: Alliance School of Business (13)Call number: 658.812 GRE, ... Place hold Request article Add to cart (remove)
	6.	Customer Relationship Management by Baran, Roger J Galka, Robert J Strunk, Daniel P Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Australia : Cengage Learning , 2008 Availability: Items available for loan: Alliance Ascent College (4)Call number: 658.812 BAR, ... Items available for reference: Alliance Ascent College: Not for loan (1)Call number: 658.812 BAR. Place hold Request article Add to cart (remove)
	7.	The 4 A's of marketing : creating value for customers, companies and society Jagdish Sheth, Rajendra Sisodia. by Sheth, Jagadish N Sisodia, Rajendra Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : : Routledge, , 2012 Other title: Four A's of marketing Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 SHE. Request article Add to cart (remove)
	8.	Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar. by Bijapurkar, Rama Series: Response business books Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Thousand Oaks, Calif. : : SAGE, , 2012 Availability: Items available for loan: Alliance School of Business (2)Call number: 658.4012 BIJ, ... Place hold Request article Add to cart (remove)
	9.	Managing global accounts : Nine critical factors for a world-class program Noel Capon, Dave Potter, Fred Schindler. by Capon, Noel Potter, Dave, 1942- Schindler, Fred American Marketing Association Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : : Thomson, , c2006 Online resources: Table of contents Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.84 CAP, ... Request article Add to cart (remove)
	10.	Principles of Marketing by Kotler, Philip; Armstrong Armstrong, Gary Agnihotri, Prafulla Edition: 17th Material type: Text Publication details: Noida : Pearson , 2018 Availability: Items available for loan: Alliance School of Business (3)Call number: 658.8 KOT, ... Place hold Request article Add to cart (remove)