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	1.	Building Data Mining Applications for CRM by BERSON, ALEX SMITH, STEPHEN THEARLING, KURT Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw Hill , 2000 Availability: Items available for loan: Alliance School of Business (1)Call number: 005.74 BER. Place hold Request article Add to cart (remove)
	2.	Branded Customer Service new competitive edge by BARLOW, JANELLE STEWART, PAUL Edition: Sixth Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw Hill , 2004 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 BAR. Place hold Request article Add to cart (remove)
	3.	Customer Relationship Management integrated marketing strategy and information technology by ZIKMUND, WILLIAM G GILBERT, FAYE W McLEOD, RAYMOND Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Singapore : Wiley and Sons, NewYork , 2006 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 ZIK. Place hold Request article Add to cart (remove)
	4.	Why CRM Doesn'' Work how to win by letting customers manage the relationship by NEWELL, FREDERICK Edition: First Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page , 2004 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 NEW. Place hold Request article Add to cart (remove)
	5.	Customer Relationship Management step by step approach by MOHAMED PEERU H SAGADEVAN A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Vikas Publications , 2002 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 MOH. Place hold Request article Add to cart (remove)
	6.	No cover image available Shanthi gears Ltd.: The organization and its customer relationship by KUMAR, ANKUR Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2005 Availability: No items available. Request article Add to cart (remove)
	7.	No cover image available Customer relationship management in pahrmaceutical industries by SARMA, JYOTISMAN Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore : Alliance Business School , 2005 Availability: No items available. Request article Add to cart (remove)
	8.	Customer Relationship Management by Baran, Roger Galka, Robert J Strunk, Daniel P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Cengage Learning India Pvt. Ltd. , 2008 Availability: Items available for loan: Alliance Ascent College (5)Call number: 658.812 BAR, ... Place hold Request article Add to cart (remove)
	9.	CRM The New Face of Marketing by Garikarparthi, Madhavi Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad : ICFAI Press , 2002 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.812 GAR. Place hold Request article Add to cart (remove)
	10.	Secret of Customer Relationship Management its All About How You Make Feel by Barnes, James G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill , 2001 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.812 BAR. Place hold Request article Add to cart (remove)
	11.	Loyalty Rules How Today Leadership Build Lasting Relationships by Reichheld, Federick F Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press , 2001 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.812 REI. Place hold Request article Add to cart (remove)
	12.	CRM Emerging Concepts tools and Application by Sheth Jagadish N Parvatiyar Atul Shainesh G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 2001 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.812 SHE. Place hold Request article Add to cart (remove)
	13.	No cover image available Antecedents of Customer Agility from the perspective of Customer Knowledge Management Capability: The Context Of Brick-and-Mortar Retail Sector by Kalakada, Uma Lakshi Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bengaluru : Alliance University , 2021 Dissertation note: Thesis Ph.D. Alliance School of Business, Alliance University, 2021 Guide: Sukanya Kundu Online resources: Click here to access online Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.5 KAL. Request article Add to cart (remove)