Image from Google Jackets

Applications in basic marketing.

By: Material type: Continuing resourceContinuing resourceCurrent publication frequency: Annual.Publication details: Homewood, IL:: Irwin,, c1990-Description: v. : ill. ; 26 cmISSN:
  • 1099-5579
Subject(s): DDC classification:
  • 658.8 PER 20
LOC classification:
  • HF5410 .A67
Summary: "Clippings from the popular business press."
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.8 PER (Browse shelf(Opens below)) Not for loan A19833
Total holds: 0

Latest issue consulted: 2004/2005.

Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Earlier selection Decision based on 1990

Title from title page.

There are no comments on this title.

to post a comment.