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	1.	Quantitative models in marketing research by FRANSES PHILIP HANS/ PAAP RICHARD Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Cambridge University Press , 2001 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8301518 FRA. Place hold Request article Add to cart (remove)
	2.	Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. by Lilien, Gary L, 1946- Rangaswamy, Arvind Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c2003 Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8020285 LIL. Request article Add to cart (remove)
	3.	Marketing models and econometric research Leonard J. Parsons, Randall L. Schultz. by Parsons, Leonard J Schultz, Randall L [joint author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : : North-Holland Pub Co., , c1976 Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.80072 PAR. Request article Add to cart (remove)
	4.	Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Jeffery, Mark Publication details: 2010 : John Wiley & Sons Inc., , Canada Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 658.83 JEF. Place hold Request article Add to cart (remove)