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1.
Financial Services Direct Marketing by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Mc-Graw Hill , 1991
Availability: Items available for loan: Alliance School of Business (1)Call number: 332.10688 MAR.
2.
Strategic marketing Problems Cases and comments by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Allyn and Bacon , 1993
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 KER.
3.
Beyond maximarketing New power of caring and daring by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc-Graw Hill , 1994
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 RAP.
4.
Complete book of product publicity by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NewYork : AMC , 1987
Availability: Items available for loan: Alliance School of Business (2)Call number: 659.29 BAR, ...
5.
Essentials of marketing by
Edition: Fifth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin, Boston , 1991
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 JER.
6.
TQM for sales and Marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc Graw-Hill , 1993
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 COR.
7.
Customer Focused marketing by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc-Graw Hill , 1993
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 CHA.
8.
Marketing Principles and Strategies by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Random House, NewYork , 1997
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SCH.
9.
Market Mapping How to use Revolutionary New Software to find,Analyze,and Keep Customers by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc Graw-Hill , 1993
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83 BAK.
10.
Business to Business Direct Marketing handbook by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : AMC , 1989
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 LJU.
11.
Selling to the Giants how to become a key supplier to large corporations by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc-Graw Hill , 1990
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.81 DAV.
12.
Marketing Management by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Deep & Deep publications pvt. ltd. , 2001
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 BAT.
13.
MaxiMarketing The new direction in advertising,promotion,and marketing strategy by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc Graw-Hill , 1988
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 RAP.
14.
E-Commerce by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Economist Books Ltd , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 PER.
15.
Bottom-up marketing by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New york : A Plume Book , 1990
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 RIE.
16.
marketing Myths that are Killing Business The cure for death wish marketing by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc Graw-Hill , 1993
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 CLA.
17.
amazon.com get big fast by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Random House, NewYork , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 SPE.
18.
Essentials of marketing by
Edition: Fifth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin, Boston , 1991
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 MCC.
19.
Selling Dreams How to make any product irresistible by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Simon & Schuster , 1999
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.85 LUI. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.85 LUI.
20.
Market Driven Strategy Processes for creating Value with a new Introduction by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : The Free Press , 1999
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 DAY.
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