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Retail Analytics: The Secret Weapon

By: Publication details: New Jersey: John Wiley & Sons, 2012Description: 164ISBN:
  • 9781118099841
Subject(s): DDC classification:
  • 658.87 COX
Summary: Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.87 COX (Browse shelf(Opens below)) Not for loan A27675
Book Book Alliance School of Business 658.87 COX (Browse shelf(Opens below)) Available A27676
Total holds: 0

Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.

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