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1.
Beyond maximarketing New power of caring and daring by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc-Graw Hill , 1994
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 RAP.
2.
MaxiMarketing The new direction in advertising,promotion,and marketing strategy by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc Graw-Hill , 1988
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 RAP.
3.
Advertising and Promotion: An integrated marketing communications perspective by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: No items available.
4.
Pitch perfect : feel the impact of a winning sales approach John Leach and John Moon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex : : Capstone, , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.81 LEA.
5.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : : Dryden Press, , c2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 SHI.
6.
Sales Promotion Essentials by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : NTC Business Books , 1998
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.81 SCH.
7.
1,001 ideas to create retail excitement / Edgar A. Falk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : : Prentice Hall, , c1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.82 FAL.
8.
Advertising and Promotion: An integrated marketing communications perspective by
Edition: 6
Material type: Text Text
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: Items available for loan: Alliance Ascent College (2)Call number: 659.1 BEL, ... Alliance School of Business (8)Call number: 659.1 BEL, ... Department of Commerce Library (1)Call number: 659.1 BEL. Items available for reference: Alliance School of Business: Not for loan (4)Call number: 659.1 BEL, ...
9.
Advertising and Sales Promotion by
Material type: Text Text
Publication details: Mumbai : HPH Pvt Ltd , 2015
Availability: Items available for loan: Alliance School of Business (10)Call number: 659.1 CHU, ...
10.
Successful Sales : Get Brilliant Results Fast by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books , 2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.81 ROW.
11.
Advertising and Promotion: An Integrated Marketing Communications Perspective by
Edition: 12
Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2021
Availability: Items available for loan: Alliance School of Business (29)Call number: 659.1 BEL, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 BEL.
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