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1.
MaxiMarketing The new direction in advertising,promotion,and marketing strategy by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Mc Graw-Hill , 1988
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 RAP.
2.
Competitive Strategy Techniques for Analyzing Industries and competitors by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : The Free Press , 1998
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4012 POR.
3.
Business Strategy by Series: ; I
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : Institute of Chartered Financial Analyst , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4012 DUT. Not available: Alliance School of Business: Lost (1).
4.
Banking Strategy by Series: ; I
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : The Institute of Chartered Financial Analyst , 2002
Availability: Items available for loan: Alliance School of Business (2)Call number: 332.1 RAO, ...
5.
Marketing Strategy by Series: ; I
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : The Institute of Chartered Financial Analyst , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 MAR.
6.
Marketing Strategy by Series: ; I
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : The Institute of Chartered Financial Analyst , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 MAR.
7.
Harvard Business Review on Leading in Turbulent Times by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Harvard Business school Press , 2001
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4092 HBR.
8.
International Marketing Strategy by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson Learning , 2002
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.84 DOO, ...
9.
Consumer Behavior - CD Included Building Marketing Strategy with CD by
Edition: Ninth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 HAW.
10.
Marketing Planning & Strategy by
Edition: Fourth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Ohio : South-Western Publishing Co., Cincinnati , 1993
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 JAI.
11.
PIMS Principles Linking Strategy to Performance by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : The Free Press , 1987
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 BUZ.
12.
Blue ocean strategy How to create uncontested market space and make the competition irrelevant by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Harvard Business school Press , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 KIM. Not available: Alliance School of Business: Lost (1).
13.
Global Brand Strategy unlocking brand potential across countries,cultures and markets by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 GEL.
14.
Internet Banking: The Second Wave by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 332.1028546 SIN.
15.
Transforming Your Go-To Market Strategy three disciplines of channel management by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Harvard Business school Press , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.87 RAN.
16.
Marketing as Strategy understanding the CEO's agenda for driving growth and innovation by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Penguin Books , 2004
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.802 KUM, ...
17.
Total Global Strategy 2 by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey : Prentice Hall , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.049 YIP.
18.
Marketing Planning and Strategy by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 JAI. Not available: Alliance School of Business: Checked out (1).
19.
Business Strategy Guide to effective decision making by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Economist Newspaper Ltd , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.403 KOU.
20.
International Marketing strategy planning,market entry and impleentation by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 BEN.
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