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1. Bottom-up marketing

by RIES AL | TROUT JACK.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New york A Plume Book 1990Availability: Items available for loan: Alliance School of Business [Call number: 658.8 RIE] (1).
2. Corporate Reputation, The Brand and Bottom Line Powerful Proven Communication Strategies for Maximizing Value

by HAYWOOD, ROGER.

Edition: ThirdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India 2006Availability: Items available for loan: Alliance School of Business [Call number: 659.2 HAY] (2).
3. Understanding Balance Sheets Getting to the Bottom of your Bottom Line

by FRIEDL | OB GEORGE T | PLEWA FRANKLIN J.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Wiley Eastern Ltd 1996Availability: Items available for loan: Alliance School of Business [Call number: 657.32 FRI] (1).
4. Becoming a Value Creator How to improve the company's bottom line and your own

by THAKOR, ANJAN V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India 2000Availability: Items available for loan: Alliance School of Business [Call number: 658.15 THA] (1).
5. Bottom Billion Why the poorest countries are failing & what can be done about it

by COOLIER, PAUL.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Oxford University Press 2007Availability: Items available for loan: Alliance School of Business [Call number: 338.90091724 COO] (4).
6. Fortune at the Bottom of the Pyramid

by PRAHALAD, C K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wharton School 2005Availability: Items available for loan: Alliance School of Business [Call number: 338.8881724 PRA] (1).
7. Triple Bottom line reporting and corporate sustainability

by SINGH, S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India Pvt Ltd 2007Availability: Items available for loan: Alliance School of Business [Call number: 658.15 SIN] (1).
8. Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits

by PRAHALAD, C K.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wharton School 2010Availability: Items available for loan: Alliance School of Business [Call number: 338.8881724 PRA] (5).
9. Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits

by PRAHALAD, C K.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida Dorling Kindersley Limited 2010Availability: Items available for loan: Alliance School of Business [Call number: 338.8881724 PRA] (1).
10. Bottom-line selling - How to improve customer profits

by MALCOLM, JACK.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Illinois Contemporary Books 1999Availability: Items available for loan: Alliance School of Business [Call number: 658.81 MAL] (1).
11. Business Nightmares Hitting Rock Bottom and Coming out on Top

by ELNAUGH, RACHEL.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bangalore Viva Books 2010Availability: Items available for loan: Alliance School of Business [Call number: 650.1 ELN] (1).
12. Profit at the Bottom of the Ladder Creating value by investing in your workforce

by HEYMANN, JODY.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Press 2010Availability: Items available for loan: Alliance School of Business [Call number: 658.3 HEY] (1).
13. Business Nightmares Hitting rock bottom and coming out on top

by ELNAUGH, RACHEL.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books 2010Availability: Items available for loan: Alliance School of Business [Call number: 650.1 ELN] (1).
14. Marketing Revolution The radical new approach to transforming the business, the brand & the bottom line

by GAMBLE, PAUL R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.8 GAM] (1).
15. Re Think Re Invent Re Position 12 Strategies to Renew your Business and Boost your Bottom Line

by WELTER,WILLIAMS | HOPE,LEO.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Avon Aadams Media 2010Availability: Items available for loan: Alliance School of Business [Call number: 658 WEL] (1).
16. Microfinance for Bankers and Investors understanding the opportunities and challenges of the market at the bottom of the pyramid

by RHYNE, ELISABETH.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2009Availability: Items available for loan: Alliance School of Business [Call number: 332 RHY] (1).
17. Fortune at the bottom of the Pyramid

by PRAHALAD, C K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Washington Pearson Education 2005Availability: Items available for loan: Alliance School of Business [Call number: 338.8881724 PRA] (1).
18. Impact of foreing exchange rate fluctuations on the IT top line & bottom line Prof. Edwin Castelino

by BALACHANDER, BRINDA.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Alliance Business School 2008-10Availability: No items available
19. Fortune at the Bottom of the Pyramid Eradicating poverty through profits

by PRAHALAD, C K.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2010Availability: Items available for loan: Alliance School of Business [Call number: 338.8881724 PRA] (1).
20. Fortune at the Bottom of the Pyramid Eradicating Poverty through Profits

by Prahalad, C K.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2005Availability: Items available for loan: Alliance Ascent College [Call number: 339 PRA] (1).

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