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2. Creating Passion Brands Getting to the heart of branding

by HELEN EDWARDS | DAY DEREK.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida Kogan Page India 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.827 HEL] (1).
3. Corporate Reputation Branding & People Management

by MARTIN, GRAEME | HETRICK, SUSAN.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Elsevier 2007Availability: Items available for loan: Alliance School of Business [Call number: 658 MAR] (1).
5. Connective Branding Buiding Brand equity in a Demanding World

by BUTTINGER, CLAUDIA FISHER | VALLASTER, CHRISTINE.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons 2008Availability: Items available for loan: Alliance School of Business [Call number: 658.827 BUT] (2).
6. Branding Unbound: The future of advertising, Sales and the Brand experience in the wireless age

by Mathieson, Rick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India 2007Availability: Items available for loan: Alliance School of Business [Call number: 658.827 MAT] (3).
8. Brands and Branding

by CLIFTON RITA | SIMONS JOHN.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Economist Newspaper Ltd 2004RP2009Availability: Items available for loan: Alliance School of Business [Call number: 658.827 CLI] (1).
9. Branding a reference guide to solving your toughest branding...

by VANAUKEN, BRAD.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Jaico Publishing House 2007Availability: Items available for loan: Alliance School of Business [Call number: 658.827 VAN] (2).
10. Googly: branding on Indian Turf

by SRIDHAR, RAMANUJAM.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Agartala ICFAI University Press 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.827 SRI] (1).
11. Art of Marketing - Vol 7 - Branding

by RANDALL, GEOFFREY.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Crest Publishing House 2001Availability: Items available for loan: Alliance School of Business [Call number: 658.8 RAN] (1).
12. Case Studies on Branding to Compete Leading Brands and their Strategies

by Ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Agartala ICFAI University Press 2008Availability: Items available for loan: Alliance School of Business [Call number: 658.827 JOH] (1).
13. Branding Your Business

by HAMMOND, JAMES.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2011Availability: Items available for loan: Alliance School of Business [Call number: 658.827 HAM] (1).
14. Applying the Branding Iron

by KOMPELLA, KARTIKEYA.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books Private Ltd. 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.827 KOM] (1).
15. Beyond Branding

by IND, NICHOLAS.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.827 IND] (1).
16. Brand Driven The Route to Integrated Branding through Great Leadership

by LEPLA, FJOSEPH | DAVIS, SUSAN V | PARKER, LYNN M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.827 LEP] (1).
17. Branding Your Business

by HAMMOND, JAMES.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2008Availability: Items available for loan: Alliance School of Business [Call number: 658.827 HAM] (1).
18. Branding A Store: How to build successful retail brands in a changing marketplace

by FLOOR, KO.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2007Availability: Items available for loan: Alliance School of Business [Call number: 658.827 FLO] (1).
19. Creating Passion Brands Getting to the heart of branding

by EDWARDS, HELEN | DAY, DEREK.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New delhi Kogan Page 2007Availability: Items available for loan: Alliance School of Business [Call number: 658.343 EDW] (1).
20. Fashion Brands Branding Style from Armani To Zara

by TUNGATE, MARK.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2008Availability: Items available for loan: Alliance School of Business [Call number: 746.920688 TUN] (1).

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