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Strategic marketing Problems Cases and comments by KERIN,ROZER.A | PETERSON,ROBERT.A. Edition: SixthMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Language: Unknown language code Publisher: Boston Allyn and Bacon 1993Availability: Items available for loan: Alliance School of Business
[Call number: 658.802 KER]
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Beyond maximarketing New power of caring and daring by RAPP, STAN | COLLINS, THOMAS L. Edition: FirstMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: Unknown language code Publisher: New York Mc-Graw Hill 1994Availability: Items available for loan: Alliance School of Business
[Call number: 658.8 RAP]
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Strategic Management Theory An Integrated Approach by HILL, CHARLES W.L | JONES, GARETH R. Edition: ThirdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: Unknown language code Publisher: Chennai All India Publishers & Distributors 2001Availability: Items available for loan: Alliance School of Business
[Call number: 658.4012 HIL]
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World Class in India A case book of companies in transformation by GHOSHAL SUMANT | BUDHIRAJA SUDEEP | PIRAMAL GITA. Edition: FirstMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: Unknown language code Publisher: New Delhi Penguin Books 2001Availability: Items available for loan: Alliance School of Business
[Call number: 338.0954 GHO]
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Harvard Business Review Interviews with CEOs by Harvard Business School. Edition: FirstMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: Unknown language code Publisher: Boston Harvard Business school Press 2000Availability: No items available Lost (1).
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Case Studies in Marketing Indian context by SRINIVASAN, R. Edition: SecondMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: Unknown language code Publisher: New Delhi Prentice Hall of India Pvt Ltd 2003Availability: No items available Lost (1).
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E-Governance Concepts And Case Studies by PRABHU C.S.R. Edition: FirstMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: Unknown language code Publisher: New Delhi Prentice Hall of India 2004Availability: Items available for loan: Alliance School of Business
[Call number: 352.380285 PRA]
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Case study solutions courses in Finance by KAUSHAL, H. Edition: FirstMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: Unknown language code Publisher: New Delhi Macmillan India Ltd., NewDelhi 2003Availability: Items available for loan: Alliance School of Business
[Call number: 658.15 KAU]
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Case Studies in Marketing Indian Context by SRINIVASAN R. Edition: 3Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Unknown language code Publisher: New Delhi Prentice Hall of India Pvt Ltd 2005Availability: Items available for loan: Alliance School of Business
[Call number: 658.8 SRI]
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B2B Brand Management With 76 figures and 7 tables by KOTLER, PHILIP | PFOERTSCH, WALDEMAR. Material type: Text; Format:
print
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Language: Unknown language code Publisher: New York Springer-Verlag, NewYork 2006Availability: No items available Lost (1).
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Documentary Reforms Case studies from India by NARAYAN, S. Material type: Text; Format:
print
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Not fiction
Language: Unknown language code Publisher: New Delhi Macmillan India Ltd., NewDelhi 2006Availability: Items available for loan: Alliance School of Business
[Call number: 330 NAR]
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Human Resource Development Case study solutions by KAUSHAL, H. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Unknown language code Publisher: New Delhi Macmillan India Ltd., NewDelhi 2004Availability: No items available Lost (1).
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