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1. Experience the Message How Experiential Marketing Is Changing the Brand World

by LENDERMAN MAX.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Carroll & Graf Publishers 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.8343 LEN] (1).
2. Text Book of Marketing of Services Indian experience

by CHOWDHARY, NIMIT | CHOWDHARY, MONIKA.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan Busines Books 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.805 CHO] (1).
3. Coping with Life Stress Indian experience

by HARIHARAN, MEENA | RATH, RADHANATH.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles SAGE Publications 2008Availability: Items available for loan: Alliance School of Business [Call number: 155.904222 HAR] (4).
4. Smoke and Mirrors An experience of China

by AIYAR,PALLAVI.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fourth Estate 2008Availability: Items available for loan: Alliance School of Business [Call number: 808.83 AIY] (1).
5. Branding Unbound: The future of advertising, Sales and the Brand experience in the wireless age

by Mathieson, Rick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India 2007Availability: Items available for loan: Alliance School of Business [Call number: 658.827 MAT] (3).
6. Creating and Delivering Your Value Proposition : Managing customer experience for profit

by BARNES, CINDY | BLAKE, HELEN | PINDER, DAVID.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.812 BAR] (1).
7. Developing Global Executives - The lessons of International Experience

by MCCALL, MORGAN W | HOLLENBECK, GEORGE.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Massachusetts Harvard Business school Press 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.407124] (1).
8. Brand Lands, Hot Spots and Cool Spaces Welcome to the third place and the total marketing experience

by MIKUNDA, CHRISTIAN.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2004Availability: Items available for loan: Alliance School of Business [Call number: 659 MIK] (1).
9. Creating and Delivering Your Value Proposition Managing customer experience for profit

by BARNES, CINDY | BLAKE,HELEN | PINDER, DAVID.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi kogan 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.812 BAR] (1).
10. Stress in Everyday Life A Global experience

by KOSOVICH, DUSHAN R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books 2006Availability: Items available for loan: Alliance School of Business [Call number: 159.97 KOS] (1).
11. Flow: The Psychology of optimal experience

by CSIKSZENTMIHALYI, MIHALY.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Harper Perennial 1990Availability: Items available for loan: Alliance School of Business [Call number: 155.2 CSI] (1).
12. User experience management Essential Skills for Leading Effective UX Teams

by LUND, ARNIE.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Morgan Kaufmann Publishers 2011Availability: Items available for loan: Alliance School of Business [Call number: 005.437 LUN] (1).
13. Corporate Restructuring Lessons from experience

by POMERLEANO, MICHAEL | SHAW, WILLIAM.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Washington World Bank 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.16 COR] (1).
14. Lessons of Experience

by BOURGUIGNON, FEANCOIS | PLESKOVIC, BORIS.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Washington World Bank 2005Availability: Items available for loan: Alliance School of Business [Call number: 338.9 ANN] (1).
15. Leadership Enhancing the lessons of experience

by HUGHES, R L and others.

Edition: 6Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2008Availability: Items available for loan: Alliance School of Business [Call number: 658.4092 HUG] (1).
16. Leadership Enhancing the Lessons of Experience

by HUGHES, RICHARD L | CURPHY, GORDON | GINNETT , ROBERT C.

Edition: 6Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.4092 HUG] (1).
17. Coping with Life Stress Indian experience

by HARIHARAN, MEENA | RATH, RADHANATH.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi SAGE Publications 2008Availability: Items available for loan: Alliance School of Business [Call number: 155.90422 HAR] (1).
18. Employee satisfaction survey hands on experience in Intertitel

by RAVI, SHRUTHI.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bangalore Alliance Business School 2005Availability: No items available
19. Capital Account convertibility: experience in other countries

by ZACHARIAH, MATHEW.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Alliance Business School 2006Availability: No items available
20. Assessing candidate experience positive pr for an organization

by MEHTA, SWATI.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bangalore Alliance Business School 2008-10Availability: No items available

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