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1. Promotion And Integrated Marketing Communications

by SEMENIK RICHARD J.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia Thomson Learning 2002Availability: Items available for loan: Alliance School of Business [Call number: 659.1 SEM] (2).
2. Advertising and Promotion An integrated marketing communications perspective

by BELCH, GEORGE E | BELCH, MICHAEL A.

Edition: SixthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2004Availability: Items available for loan: Alliance School of Business [Call number: 659.1 BEL] (2).
3. Integrated Advertising, Promotion, and Marketing Comunications

by CLOW KENNETH E | BAACK DONALD.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India Pvt Ltd 2004Availability: Items available for loan: Alliance School of Business [Call number: 659.1 CLO] (1).
4. Strategic Management: An Integrated approach

by Hill, Charles W L | Jones, Gareth R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi BIztantra 2009Availability: Items available for loan: Alliance Ascent College [Call number: 658.4012 HIL] (1), Alliance School of Business [Call number: 658.4012 HIL] (77).
5. Strategic Management An Integrated approach

by HILL, CHARLES W L | JONES, GARETH R.

Edition: 6Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi BIztantra 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.4012 HIL] (14). Items available for reference: Alliance School of Business [Call number: 658.4012 HIL] (1).
6. Improving Customer Satisfaction, Loyalty, and Profit Integrated measurement and management system

by JOHNSON, MICHAEL D | GUSTAFSSON, ANDERS.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.812 JOH] (1).
7. Integrated Retail Management

by OGDEN, JAMES R | OGDEN, DENISE T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi BIztantra 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.87 OGD] (4).
9. Advertising and Integrated Brand Promotion

by O''GUINN, THOMAS C | ALLEN, CHRIS T | SEMENIK, RICHARD J.

Edition: 4Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia Thomson South-Western 2007Availability: Items available for loan: Alliance School of Business [Call number: 659.1 OGU] (2).
10. Management and Organizational Behavior Integrated Perspective

by PIERCE, JON L | GARDNER, DONALD G.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia Thomson south western 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.402 PIE] (4).
11. Integrated Advertising, Promotion, and Marketing Communications

by CLOW KENNETH E | BAACK DONALD.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2008Availability: Items available for loan: Alliance School of Business [Call number: 659.1 CLO] (1).
12. International Business Concept, Environment and Strategy

by SHARAN,VYUPTAKESH.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2008Availability: Items available for loan: Alliance School of Business [Call number: 658.049 SHA] (1).
13. Total e-mail Marketing Maximizing your Results from Integrated e-Marketing

by CHAFFEY, DAVE.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Uinited Kingdom Butterworth-Heinemann 2007Availability: Items available for loan: Alliance School of Business [Call number: 658.872 CHA] (1).
14. Strategic Management an integrated approach

by HILL, CHARLES W L | JONES, GARETH R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi BIztantra 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.4012 HIL] (7).
15. Advertising and Promotion An Integrated marketing Communications Perspective

by BELCH, GEORGE. E | BELCH, MICHAEL.A.

Edition: 6Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2009Availability: Items available for loan: Alliance School of Business [Call number: 659.1 BEL] (3).
16. Performance Management A strategic and integrated approach to achieve success

by ARMSTRONG, MICHAEL | BARON, ANGELA.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Jaico Publishing House 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.3125 ARM] (5).
17. Integrated Advertising, Promotion, and Marketing Communications

by CLOW KENNETH E | BAACK DONALD.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall Of India, 2008Availability: Items available for loan: Alliance School of Business [Call number: 659.1 CLO] (2).
18. Kellog on Integrated Marketing

by IACOBUCCI, DAWN | CALDER, BOBBY.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India 2007Availability: Items available for loan: Alliance School of Business [Call number: 658.8 IAC] (3).
19. Advertising and Promotion An Integrated Marketing Communications Perspective

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2007Availability: Items available for loan: Alliance School of Business [Call number: 659.1 BEL] (15).
20. Art of Marketing - Vol 6 - Integrated Marketing Communications

by BRANNAN, TOM.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Crest Publishing House 2001Availability: Items available for loan: Alliance School of Business [Call number: 658.8 BRA] (1).

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