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1. Financial Services Direct Marketing

by MARTIN,JONY.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Mc-Graw Hill 1991Availability: Items available for loan: Alliance School of Business [Call number: 332.10688 MAR] (1).
2. Strategic marketing Problems Cases and comments

by KERIN,ROZER.A | PETERSON,ROBERT.A.

Edition: SixthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Allyn and Bacon 1993Availability: Items available for loan: Alliance School of Business [Call number: 658.802 KER] (1).
3. Beyond maximarketing New power of caring and daring

by RAPP, STAN | COLLINS, THOMAS L.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc-Graw Hill 1994Availability: Items available for loan: Alliance School of Business [Call number: 658.8 RAP] (1).
4. Complete book of product publicity

by BARHYDT,JAMES D.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: NewYork AMC 1987Availability: Items available for loan: Alliance School of Business [Call number: 659.29 BAR] (2).
5. Essentials of marketing

by JEROME MCCARTHY,E | PERREAULT, WILLIAM A.

Edition: FifthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Irwin, Boston 1991Availability: Items available for loan: Alliance School of Business [Call number: 658.8 JER] (1).
6. TQM for sales and Marketing management

by CORTADA,JAMES.W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill 1993Availability: Items available for loan: Alliance School of Business [Call number: 658.8 COR] (1).
7. Customer Focused marketing

by CHASTON,IAN.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc-Graw Hill 1993Availability: Items available for loan: Alliance School of Business [Call number: 658.812 CHA] (1).
8. Marketing Principles and Strategies

by SCHEWE,CHARLES.D.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Random House, NewYork 1997Availability: Items available for loan: Alliance School of Business [Call number: 658.8 SCH] (1).
9. Market Mapping How to use Revolutionary New Software to find,Analyze,and Keep Customers

by BAKER,SUNNY | BAKER,KIM.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill 1993Availability: Items available for loan: Alliance School of Business [Call number: 658.83 BAK] (1).
10. Business to Business Direct Marketing handbook

by LJUNGREN,ROY.G.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York AMC 1989Availability: Items available for loan: Alliance School of Business [Call number: 658.84 LJU] (1).
11. Selling to the Giants how to become a key supplier to large corporations

by DAVIDSON,JEFFREY.P.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc-Graw Hill 1990Availability: Items available for loan: Alliance School of Business [Call number: 658.81 DAV] (1).
12. Marketing Management

by BATRA,G.S | DANGWAL,R.C.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep & Deep publications pvt. ltd. 2001Availability: Items available for loan: Alliance School of Business [Call number: 658.8 BAT] (1).
13. MaxiMarketing The new direction in advertising,promotion,and marketing strategy

by RAPP,STAN | COLLINS,THOMAS.L.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill 1988Availability: Items available for loan: Alliance School of Business [Call number: 658.872 RAP] (1).
14. E-Commerce

by PERCIVAL-STRAUNIK,LINDSAY.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Economist Books Ltd 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.872 PER] (1).
15. Bottom-up marketing

by RIES AL | TROUT JACK.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New york A Plume Book 1990Availability: Items available for loan: Alliance School of Business [Call number: 658.8 RIE] (1).
16. marketing Myths that are Killing Business The cure for death wish marketing

by CLANCY,KEVIN.J | SHULMAN,ROBERT.S.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill 1993Availability: Items available for loan: Alliance School of Business [Call number: 658.8 CLA] (1).
17. amazon.com get big fast

by SPECTOR,ROBERT.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Random House, NewYork 2000Availability: Items available for loan: Alliance School of Business [Call number: 658.872 SPE] (1).
18. Essentials of marketing

by MCCARTHY,JEROMEE | PERREAULT, WILLIAM D.

Edition: FifthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Irwin, Boston 1991Availability: Items available for loan: Alliance School of Business [Call number: 658.8 MCC] (1).
19. Selling Dreams How to make any product irresistible

by LUIGI,GIAN | BUITONI,LONGINOTTI.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Simon & Schuster 1999Availability: Items available for loan: Alliance School of Business [Call number: 658.85 LUI] (1). Items available for reference: Alliance School of Business [Call number: 658.85 LUI] (1).
20. Market Driven Strategy Processes for creating Value with a new Introduction

by DAY,GEORGE.S.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1999Availability: Items available for loan: Alliance School of Business [Call number: 658.8 DAY] (1).

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