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1. Market Mapping How to use Revolutionary New Software to find,Analyze,and Keep Customers

by BAKER,SUNNY | BAKER,KIM.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill 1993Availability: Items available for loan: Alliance School of Business [Call number: 658.83 BAK] (1).
2. New Market Leaders whos winning and how in the battle for customers

by WIERSEMA,FRED.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 2001Availability: Items available for loan: Alliance School of Business [Call number: 658.812 WIE] (1).
3. Consumer Market Reasearch Handbook

by WORCESTER ROBERT M, DOWNHAM JOHN.

Edition: SecondMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Van Nostrand Co., NewYork 1978Availability: Items available for loan: Alliance School of Business [Call number: 658.8342 WOR] (1).
5. Market-based management Stratgies for growing customer value and profitability

by BEST, ROGER J.

Edition: FourthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.802 BES] (2).
6. Strategic market management

by AAKER, DAVID A.

Edition: SixthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India 2001Availability: Items available for loan: Alliance School of Business [Call number: 658.802 AAK] (3).
7. Market Logistics supply chain approach

by KAPOOR, SATISH K | KANSAL, PURVA.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.8 KAP] (1).
8. Business to Business Market Research understanding and measuringh business markets

by McNEIL, RUTH.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.83 MCN] (1).
9. Transforming Your Go-To Market Strategy three disciplines of channel management

by RANGAN KASTURI V | BELL MARIE.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business school Press 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.87 RAN] (1).
10. Market Access for Exporters From India Issues for Post Cancun WTO Negotiations in Industrial, Agricultural and Servicce Sectors

by PRASAD HAC.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Academy of Business Studies 2004Availability: Items available for loan: Alliance School of Business [Call number: 382.92 PRA] (1).
12. International Marketing strategy planning,market entry and impleentation

by BENNET ROGER | BLYTHE JIM.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida Kogan Page India 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.84 BEN] (1).
13. Business to Business Market Research Understanding and measuring business markets

by McNEIL RUTH.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.83 MCN] (1).
14. Market Research

by AAKER DAVID A | DAY GEORGE S | KUMAR V.

Edition: 7Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore Wiley India 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.83 AAK] (1).
15. Bulls, Bears and the Mouse Introduction to online stock market trading

by AGARWALA, KAMLESH N | AGARWALA, DEEKSHA.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan India Ltd., NewDelhi 2000Availability: Items available for loan: Alliance School of Business [Call number: 332.642 AGA] (1).
16. Stock Market Capitalization and Corporate Governance in India

by SOM, LALITA S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford University Press 2006Availability: Items available for loan: Alliance School of Business [Call number: 332.462 SOM] (3).
17. International Business Competing in the Global Market Place

by HILL,CHARLES.W.L | JAIN,ARUN.K.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.049 HIL] (4).
18. Managing Innovation Integrating technoloy, market and organizational change

by TIDD, JOE | BESSANT, JOHN | PAVITT, KEITH.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi John Wiley & Sons 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.514 TID] (4).
19. Capital Market : The Indian financial scene

by GOPALSAMY, N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi McMillan 2005Availability: Items available for loan: Alliance School of Business [Call number: 332.0415 GOP] (4).
20. Strategic market management

by AAKER, DAVID A.

Edition: SixthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India 2001Availability: Items available for loan: Alliance School of Business [Call number: 658.802 AAK] (2).

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