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1. MaxiMarketing The new direction in advertising,promotion,and marketing strategy

by RAPP,STAN | COLLINS,THOMAS.L.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill 1988Availability: Items available for loan: Alliance School of Business [Call number: 658.872 RAP] (1).
2. Competitive Strategy Techniques for Analyzing Industries and competitors

by PORTER, MICHAEL.E.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1998Availability: Items available for loan: Alliance School of Business [Call number: 658.4012 POR] (1).
3. Business Strategy

by Dutta, Sanjib | Mukund, A.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad Institute of Chartered Financial Analyst 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.4012 DUT] (1).
4. Banking Strategy

by RAO KATURI NAGESWARA.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad The Institute of Chartered Financial Analyst 2002Availability: Items available for loan: Alliance School of Business [Call number: 332.1 RAO] (2).
5. Marketing Strategy

by DAS NAVEEN.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad The Institute of Chartered Financial Analyst 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.802 MAR] (1).
6. Marketing Strategy

by KAUSHESH ANSHUL.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad The Institute of Chartered Financial Analyst 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.802 MAR] (1).
7. Harvard Business Review on Leading in Turbulent Times

by HARVARD BUSINESS REVIEW.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business school Press 2001Availability: Items available for loan: Alliance School of Business [Call number: 658.4092 HAR] (1).
8. International Marketing Strategy

by DOOLE ISOBEL | LOWE ROBIN.

Edition: SecondMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia Thomson Learning 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.84 DOO] (2).
9. Consumer Behavior - CD Included Building Marketing Strategy with CD

by HAWKINS,DELI BEST, KENNETH A.

Edition: NinthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.8342 HAW] (1).
10. Marketing Planning & Strategy

by JAIN C SUBHASH.

Edition: FourthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Ohio South-Western Publishing Co., Cincinnati 1993Availability: No items available Checked out (1).
11. PIMS Principles Linking Strategy to Performance

by BUZZELL ROBERT, GALE BRADLEY T.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1987Availability: Items available for loan: Alliance School of Business [Call number: 658.802 BUZ] (1).
12. Blue ocean strategy How to create uncontested market space and make the competition irrelevant

by KIM, CHAN W | MAUBORGNE, RENEE.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business school Press 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.802 KIM] (1).
13. Global Brand Strategy unlocking brand potential across countries,cultures and markets

by GELDER, SICCO VAN.

Edition: SecondMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.827 GEL] (1).
14. Transforming Your Go-To Market Strategy three disciplines of channel management

by RANGAN KASTURI V | BELL MARIE.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business school Press 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.87 RAN] (1).
15. Marketing as Strategy understanding the CEO's agenda for driving growth and innovation

by KUMAR NIRMALYA.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Penguin Books 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.802 KUM] (2).
16. Total Global Strategy 2

by YIP GEORGE.S.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice Hall 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.049 YIP] (1).
17. Esentials of Trading from the basics to building a winning strategy

by FORMAN JOHN.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Wiley and Sons, NewYork 2006Availability: Items available for loan: Alliance School of Business [Call number: 332.64 FOR] (1).
18. Marketing Planning and Strategy

by JAIN SUBHASH C.

Edition: SixthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia Thomson South-Western 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.802 JAI] (1). Checked out (1).
19. Business Strategy Guide to effective decision making

by KOURDI JEREMY.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Economist Newspaper Ltd 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.403 KOU] (1).
20. International Marketing strategy planning,market entry and impleentation

by BENNET ROGER | BLYTHE JIM.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida Kogan Page India 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.84 BEN] (1).

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