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2. Successful Branding

by CHOUDHARY,PRAN.K.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad University Press, Hyderabad 2001Availability: Items available for loan: Alliance School of Business [Call number: 658.827 CHO] (1).
3. Global Brands

by Ganesan, Senthil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad Institute of Chartered Financial Analyst 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.827 GAN] (2).
4. Brand Management Perspectives And Practices

by DAS NAVEEN.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad The Institute of Chartered Financial Analyst 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.827 DAS] (1).
5. Harvard Business Review on Brand management

by HARVARD BUSINESS REVIEW.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business school Press 1999Availability: Items available for loan: Alliance School of Business [Call number: 658.827 HAR] (1).
6. Branded Customer Service new competitive edge

by BARLOW, JANELLE | STEWART, PAUL.

Edition: SixthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.812 BAR] (1).
7. Strategic Brand Management

by KELLER, KEVIN LANE.

Edition: SecondMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.827 KEL] (1).
9. Global Brand Strategy unlocking brand potential across countries,cultures and markets

by GELDER, SICCO VAN.

Edition: SecondMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.827 GEL] (1).
10. Wally Olins on Brand With 55 Illustrations

by OLINS WALLY.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Thames and Hudson Ltd 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.827 OLI] (1).
11. Primal Branading create zealots for your brand, your company, and your future

by HANLON PATRICK.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.827 HAN] (1).
12. Corporate Reputation, The Brand and Bottom Line Powerful Proven Communication Strategies for Maximizing Value

by HAYWOOD, ROGER.

Edition: ThirdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India 2006Availability: Items available for loan: Alliance School of Business [Call number: 659.2 HAY] (2).
14. New Strategic Brand Managment Creating and Sustaining Brand Equity Long Term

by KAPFERER JEAN-NOEL.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.827 KAP] (1).
15. Experience the Message How Experiential Marketing Is Changing the Brand World

by LENDERMAN MAX.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Carroll & Graf Publishers 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.8343 LEN] (1).
17. Strategic Brand Management : Building, Measuring and Managing Brand Equity

by Keller, Kevin Lane.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India Pvt Ltd 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.827 KEL] (1), Department of Commerce Library [Call number: 658.827 KEL] (1).
19. Brand Sense How to build powerful brands through touch, taste,smell, sight and sound

by LINDSTROM MARTIN.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida Kogan Page India 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.827 LIN] (1).
20. New Strategic Brand Management Creating and sustaining brand equity long term

by KAPFERER JEAN-NOEL.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida Kogan Page India 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.827 KAP] (1).

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