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1. Consumer Behavior - CD Included Building Marketing Strategy with CD

by HAWKINS,DELI BEST, KENNETH A.

Edition: NinthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.8342 HAW] (1).
2. Research Methods for Business skill building approach

by SEKARAN, UMA.

Edition: FourthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore Wiley and Sons, NewYork 2006Availability: Items available for loan: Alliance School of Business [Call number: 001.42 SEK] (2).
3. Team Building sourcebook of activities

by PARKER, GLENN M | KROPP, RICHARD P.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books Private Ltd. 1996Availability: Items available for loan: Alliance School of Business [Call number: 658.402 PAR] (2).
4. Esentials of Trading from the basics to building a winning strategy

by FORMAN JOHN.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Wiley and Sons, NewYork 2006Availability: Items available for loan: Alliance School of Business [Call number: 332.64 FOR] (1).
5. Strategic Brand Management : Building, Measuring and Managing Brand Equity

by Keller, Kevin Lane.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India Pvt Ltd 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.827 KEL] (1), Department of Commerce Library [Call number: 658.827 KEL] (1).
6. Building Brands Building Meaning Guide to increasing the financial value of brands through building positive meaning

by KOMPELLA KARTIKEYA.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books Private Ltd. 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.827 KOM] (1).
7. Building, Measuring, and Managing Brand Equity

by KELLER KEVIN LANE.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India Pvt Ltd 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.827 KEL] (3).
8. 50 Activities for Team Building

by PARKER GLEN M | KROP RICHARD P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Anne Books 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.402 PAR] (1).
9. 27 Brand Practices twenty seven action packed strategies for building winning brands

by KAPOOR, JAGADEEP.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan India Ltd., NewDelhi 2004Availability: No items available Lost (1).
10. Business Communication Building critical skills

by LOCKER, KITTY O | KACZMAREK,STEPHEN KYO.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2007Availability: Items available for loan: Alliance School of Business [Call number: 658.45 LOC] (4).
11. Consumer Behavior Building marketing strategy

by HAWKINS, DEL I | BEST, ROGER J | CONEY, KENNETH A | MOOKERJEE, AMIT.

Edition: 9Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.8342 HAW] (1). Checked out (1).
12. Understanding emerging Markets Building business Brick to brick

by PELLE, STEFAND.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response books, NewDelhi 2007Availability: Items available for loan: Alliance School of Business [Call number: 338.5097124 PEL] (2).
13. Integrative Leadership Building a foundation for personal, interpersonal & organizational success

by HATALA, RICHARD JOHN | HATALA, LILLAS MARIE.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.4092 HAT] (1).
14. Strategic Management Building and Sustaining Competitive Advantage

by PITTS,ROBERT.A | LEI,DAVID.

Edition: 4Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia Thomson South-Western 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.4012 PIT] (4).
15. Strategic Brand Management building, measuring and managing brand equity

by KELLER, KEVIN LANE.

Edition: SecondMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Prentice Hall 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.827 KEL] (7).
16. Research Methods for Business : Skill Building Approach

by Sekaran, Uma.

Edition: 4Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi John Wiley & Sons 2006Availability: Items available for loan: Alliance School of Business [Call number: 001.42 SEK] (22), Department of Commerce Library [Call number: 001.42 SEK] (1).
17. Conductive Organization Building behind Sustainability

by SAINT-ONGE, HUBERT, ARMSTRONG, CHARLES.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Elsevier 2007Availability: Items available for loan: Alliance School of Business [Call number: 658.4038 SAI] (1).
18. Giving & Receiving Feedback Building Constructive Communication

by HATHAWAY,PATTI.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books Private Ltd. 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.45 HAT] (1).
19. Strategic Brand Management : Building, Measuring & Managing Brand Equity

by Keller, Kevin Lane.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2008Availability: Items available for loan: Alliance Ascent College [Call number: 658.827 KEL] (1), Alliance School of Business [Call number: 658.827 KEL] (50). In transit (1).
20. Cometing Through Knowledge Building a Learning Organisation

by SHUKLA, MADHUKAR.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response 1997Availability: Items available for loan: Alliance School of Business [Call number: 658.4063 SHU] (1).

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