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Ogilvy on Advertising in Digital Age

By: Publication details: London: Goodman Books, 2017Description: 288ISBN:
  • 9781847960870
Subject(s): DDC classification:
  • 659.144 YOU
Summary: "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future"
List(s) this item appears in: New Arrivals for the Month of April - 2023
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Alliance School of Liberal Arts 659.144 YOU (Browse shelf(Opens below)) 1 Available LA02365
Total holds: 0

"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future"

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