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Marketing research that pays off : case histories of marketing research leading to success in the marketplace / Larry Percy, editor. by Series: Haworth marketing resources
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Haworth Press, , c1997
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 PER.
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Environmental marketing : Strategies, practice, theory, and research Michael Jay Polonsky, Alma T. Mintu-Wimsatt, editors. by Series: Haworth marketing resources
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Haworth Press, , c1995
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Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 POL.
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