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1.
Corporate Reputation, The Brand and Bottom Line Powerful Proven Communication Strategies for Maximizing Value by
Edition: Third
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page India , 2006
Availability: Items available for loan: Alliance School of Business (2)Call number: 659.2 HAY, ...
2.
Brand Failures by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page India , 2006
Availability: Not available: Alliance School of Business: Lost (1).
3.
Creating Passion Brands Getting to the heart of branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 HEL.
4.
Healthy Organization Revolutionary approach to people and management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.3 DIV.
5.
Human Resource Development Learning and training for individuals and organizations by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.3 WIL.
6.
Assesment Methods in recruitment,Selection and performance Manager's guide to psuchometric testing, interviewe and asesment centres by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.3125 EDE.
7.
Brand Sense How to build powerful brands through touch, taste,smell, sight and sound by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 LIN.
8.
New Strategic Brand Management Creating and sustaining brand equity long term by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KAP.
9.
Advertised Mind Ground breaking insights into how our brains respond to advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1019 PLE.
10.
Marketing Revolution by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 GAM.
11.
International Marketing strategy planning,market entry and impleentation by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 BEN.
12.
Researching Customer Satisfaction and Loyalty: How to find out what people really think by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 SZW.
13.
Business to Business Market Research Understanding and measuring business markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page India , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83 MCN.
14.
101 Ways to Improve Business Performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page India , 2001
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.3125 WAT.
15.
How to be a better Negotiator by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page India , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4052 MAT.
16.
How to be a better Interviewer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page India , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.31124 DAL.
17.
Successful Networking How to build new networks for career and company progression by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page India , 2011
Availability: Items available for loan: Alliance School of Business (1)Call number: 650.1 KAY.
18.
Ultimate Interview Make a great impression and get that job by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page India , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 650.144 WIL.
19.
Crash course in Personal Development by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page India , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 158.1 CLE.
20.
Mindgym by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page India , 2011
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.3128 MIN, ...
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