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Contemporary Marketing: Krispy Kreme Continuing Case video (Set of 2 DVDs)

By: By: Material type: TextTextPublication details: Australia: South- Western Thomsan Learning, 2004Edition: 11th edISBN:
  • 0324192177
DDC classification:
  • 658.8 BOO
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Management CD-ROM Management CD-ROM Alliance School of Business 658.8 BOO (Browse shelf(Opens below)) Available MCD0214
Total holds: 0

1. Designing Customer Oriented Marketing Strategies
2. Managing Technology and Information to achieve marketing success
3. Marketing Segmentation and Customer Behavior
4. Product Strategy
5. Pricing Strategy
6. Distribution Strategy
7. Promotional Strategy

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