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Martech Handbook: Build a Technology stack to Attract and Retain Customers

By: Publication details: London: Kogan Page, 2022Description: 242ISBN:
  • 9781398606449
Subject(s): DDC classification:
  • 658.80028563 ALF
Summary: Summary: Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide.
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.80028563 ALF (Browse shelf(Opens below)) 1 Available A26089
Total holds: 0

Summary: Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide.

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