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	1.	Essentials of Service Marketing Concepts,strategies. and cases by HOFFMAN DOUGLAS K BATESON JOHN E G Edition: Second Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Australia : Thomson South-Western , 2002 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 HOF. Place hold Request article Add to cart (remove)
	2.	Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Hoffman, K. Douglas Bateson, John E. G Series: The Dryden Press series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : : Harcourt College Publishers, , c2002 Availability: No items available. Request article Add to cart (remove)
	3.	Essentials of services marketing K. Douglas Hoffman, John E. G. Bateson. by Hoffman, K. Douglas Bateson, John E. G Series: The Dryden Press series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : : Harcourt College Publishers, , c2002 Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 HOF. Request article Add to cart (remove)
	4.	Services Marketing by Bateson, John E G Hoffman, K .Douglas Edition: 4th Material type: Text Publication details: New Delhi : Cengage Learning , 2011 Availability: Items available for loan: Alliance School of Business (2)Call number: 658.805 BAT, ... Place hold Request article Add to cart (remove)
	5.	Services Marketing: Concepts, Strategies and Cases by Hoffman, K. Douglas Bateson, John E.G Edition: 5th Material type: Text Publication details: Andover : Cengage , 2017 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 HOF. Place hold Request article Add to cart (remove)