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1.
We are like that only : Understanding the logic of consumer India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Penguin , 2009
Availability: Items available for loan: Alliance School of Business (6)Call number: 658.8342 BIJ, ...
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2.
Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar. by Series: Response business books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : : SAGE, , 2012
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.4012 BIJ, ...
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3.
A Never-before World : tracking the Evolution of Consumer India by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: New Delhi : Penguin , 2014
Availability: Items available for loan: Alliance School of Business (2)Call number: 330.954 BIJ, ...
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