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Marketing management support systems : : principles, tools, and implementation / / Berend Wierenga, Gerrit van Bruggen.

By: By: Material type: TextTextSeries: International series in quantitative marketingPublication details: Boston :: Kluwer Academic,, c2000Description: xiv, 341 p. : ill. ; 24 cmISBN:
  • 0792386159 (alk. paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.13 .W533 2000
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.8 WIE (Browse shelf(Opens below)) Not for loan A19440
Total holds: 0

Includes bibliographical references (p. [303]-323) and index.

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